Discover one of the keys to a more sustainable future in hair cosmetics! We are excited to share a new hair cosmetic miracle with you: plant-based keratin!
What is plant-based keratin?
Keratin is a type of protein that is a fundamental component of human hair and skin. Plant-based keratin is an extract derived from plant sources, such as proteins found in wheat, rice, or soy. This natural substance is capable of repairing and strengthening hair, promoting its healthy growth and shine.
How and why did plant-based keratin enter the beauty industry?
The benefits of plant-based keratin were discovered by professionals in the beauty industry. We do not know the exact time since research and development are ongoing in the cosmetics industry. In recent years, due to the increasing interest in plant-based ingredients and the demand for more sustainable, natural materials, more and more companies have started to use plant-based keratin in their products, such as shampoos, conditioners, and hair treatments. One advantage of plant-based keratin is that it offers a vegan alternative for those who wish to avoid animal-derived ingredients in hair care products.
Hydrates and nourishes hair: Plant-based keratin deeply penetrates the hair shafts, moisturizing and nourishing them, thus helping to repair damage.
Strengthens hair strands: Keratin helps strengthen hair strands, reducing fragility and breakage.
Shiny and smooth hair: Regular use helps restore the hair's natural shine and smoothness, making the hair much healthier and more well-groomed.
Check out the products with this wonderful ingredient available in our product portfolio!
