LOOKBOOK

The new colors inspired Imperity's showcase hairdressers - including Master Hairdresser Zsolt Ligetvári and his team - who happily took on the challenge of creating a new hair collection.

"We observe that Hungarian guests can primarily be classified into cool winter and cool summer color types, with cool shades being the most suitable for their skin tone. Since warm pigments tend to remain in the hair during bleaching, the art is not in creating warm tones (e.g. honey blonde, etc.), but rather in neutralizing stubborn red, orange, and yellow pigments. With this in mind, we carefully selected from the wide range of color samples sent from the manufacturer's laboratory - such a color refresh is a grand project, we started testing the selected colors in multiple rounds early last year, finalizing the appropriate range requires a lot of work and responsibility. In late January of this year, the hair collection photoshoot took place after a careful model selection process.

We selected from the 33 new shades for the hair styling of our models.

MODEL 1: Brown, curly-haired model

Our first model arrived with a base hair color depth of 5, with natural hair and minimal grayness. Thanks to their Afro-European ancestry, their hair naturally contains a lot of red pigment. We were able to beautifully neutralize these warm pigments with Singularity cream hair dye 5.07, Singularity cream hair dye 5.01, and Singularity cream hair dye Green corrector.

Recipe: Coloring: Singularity cream hair dye 5.01 Light Brown Natural Cool (100g) + Singularity cream hair dye 5.07 Light Brown Natural Cool Matte (50g) + Singularity Green Corrector (30g) + Singularity Oxivator Argan Oil Cream Hydrogen 3% (225g)

MODEL 2: Red, long-haired model

Our second model arrived with a base hair color depth of 5-6, with minimal grayness and faded dyed hair. Blonde panels were placed at the center of the hair and along the length to prepare for the beautiful emergence of the red color.

Recipe: Root coloring: Singularity cream hair dye 6.666 Intensive Red Dark Blonde (20g) + Singularity cream hair dye 3.82 Dark Brown Iridescent Mahogany (2g) + Singularity cream hair dye 6.22 Intensive Iris Dark Blonde (2g) + Singularity Oxivator Argan Oil cream hydrogen 3% 36g Length bleaching: Blonderator Impevita Ammonia Free (9) Ultra Premium Bleaching Powder (50g) + Singularity Oxivator Argan Oil cream hydrogen 3% (100g) Length coloring: Singularity cream hair dye 5.666 Light Brown Ultra Deep Red (50g) + Singularity cream hair dye 6.666 Intensive Red Dark Blonde (50g) + 7.222 Singularity cream hair dye Superville (1g) + Singularity Oxivator Argan Oil Cream Hydrogen 3% (152g)

MODEL 3: Copper-colored, long-haired model

Our third model arrived with a base hair color depth of 6-7, with less than 20% grayness and faded honey blonde colored hair.

Recipe: Root coloring: Singularity cream hair dye 6.24 Dark Blonde Pearl-Copper (45g) + Singularity cream hair dye 7.43 Copper Gold Blonde (15g), Singularity Orange Corrector (30g) + Singularity Oxivator Argan Oil cream hydrogen 6% (135g) Length coloring: Singularity cream hair dye 7.43 Copper Gold Blonde (100g) + Singularity cream hair dye 6.24 Dark Blonde Pearl-Copper (5g) + Singularity cream hair dye 7.3 Gold Blonde (20g) + Singularity Orange Corrector (30g) + Singularity Oxivator Argan Oil Cream Hydrogen 3% (232.5g)

MODEL 4: Short, purple-haired model

Our fourth model arrived with a base hair color depth of 5, with no grayness and dyed hair: the roots were grown out natural, the ends were bleached blonde, and the ends were decolorized in the sink before combing to ensure a clean base. Recipe: Full bleaching up to level 10, Blonderator Impevita Ammonia Free Ultra Premium Bleaching Powder (30g) + Singularity Oxivator Argan Oil cream hydrogen 6% (60g) Root toning: Singularity Blue Corrector (30g) + Singularity Red Corrector (30g) + Singularity Oxivator Argan Oil Cream Hydrogen 1.5% (60g) (1:1) Length color: the dye used for the root color was combed/emulsified for 2 minutes in the sink

MODEL 5: Blonde, medium-length hair model

Our fifth model arrived with a base hair color depth of 4, with a botched, patchy blonde hair, necessitating multiple pre-lightening treatments to remove the patches, followed by repigmentation in blue-yellow (9.33, 7.44, 5.01) to achieve a natural and even base, from which the cool shade could be applied and toned. Recipe: Hair bleaching: Blonderator Super Premium Purple Toning Bleaching Powder with Blueberry Extract (60g) + Singularity Oxivator Argan Oil Cream Hydrogen 6% (120g) Hair coloring: Singularity cream hair dye 10.12 Platinum Blonde Cool-Pearl (75g) + Singularity Oxivator Argan Oil Cream Hydrogen 1.5% (112.5g)

Source: https://www.fodraszinfo.com

Blonderator Bleaching Powder Plex & Vegetal Keratin (10) Bleaching Powder 100g + Singularity Oxivator 3% 200 ml (model's hair was 2x pre-bleached)
I am Color is a natural hair color | Preparatory spray:
Drive: Silver 30 pumps + Purple 10 pumps + Pink 1 pump
Hair center: Silver 30 pumps + pink 10 pumps + Purple 1 pump
Hair end: Silver 30 pumps + Pink 10 pumps
Singularity Skin Protection Cream and Singularity Dye Removal Cream as well as Implex1, Implex2 and Organic MiDollo Di Bamboo Moisturizing Shampoo were used in the procedure. Supreme Style Hair Foam, Supreme Style Extra Strong Hairspray and Supreme Style Super Shine Spray were used for styling.

Blonderator Bleaching Powder Plex & Vegetal Keratin (10) Bleaching Powder 400g + Singularity Oxivator 6% 800g (model's hair was 2x pre-bleached)
I am Color is a natural hair color | Preparatory spray:
Drive: Pink 20 pumps + Purple 5 pumps
Hair end: Pink 20 pumps + Purple 5 pumps + Silver 30 pumps
Singularity Skin Protection Cream and Singularity Dye Removal Cream as well as Implex1, Implex2 and Organic MiDollo Di Bamboo Moisturizing Shampoo were used in the procedure. Supreme Style Hair Foam, Supreme Style Extra Strong Hairspray and Supreme Style Super Shine Spray were used for styling.